Virgin Atlantic gains more than 40:1 ROI from tag management and deduplication through TagMan

With the ability to manage their marketing tags much more efficiently and see the entire customer journey to sale through TagMan, Virgin Atlantic has benefited from:

• Six-figure saving in just two months, achieving an ROI – purely on deduplication – of 41:1
• Quick and easy deployment of two complex tags to its global sites

“TagMan has delivered everything we hoped. We made the investment for its benefits in pure tag management and to free us from the bonds of incumbent technology providers such as ad servers.
But, that this investment delivers a return of more than 40 times on CPA commission duplication alone is fantastic.” – eCommerce Commercial Manager, Virgin Atlantic

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