The many benefits of Tag Management
A tag management system houses all the tags from your campaigns inside a single container tag, and allows you to manage and maintain them from within a single application, providing many distinct benefits:
Accuracy: Increase your overall analytics accuracy.
Efficiency: Add tags at any point in the website development cycle, quickly and cheaply, from a single application.
Freedom: Get support for any number of tags from multiple applications. Gain flexibility in adding and testing new tags, and reduce your reliance on a single supplier.
Ease-of-use: Manage the tags yourself with a user-friendly system, and free up your IT department to focus on other issues.
Control: See all the tags on your site, and ensure that tags adhere to technical best practices and comply with privacy and other mandates.
Performance: Improve your page load time by consolidating the variables used in your tags. Serve tags, only when needed, to your visitors.