TagMan for Advertisers
TagMan is a universal tagging system designed to provide online advertisers with greater ability to manage the tags that sit on their web site and make the most of the data those tags deliver.
It allows:
- Trouble-free tagging
- Ability to see users’ complete paths to conversion, including natural search
- Complete CPA de-duplication between marketing channels
- Total control over campaign and site data
- Reduced page-load times and greater site security
- Seamless ability to switch between tag providers
Day-to-day savings
The use of TagMan delivers benefits straight to the bottom line through the ability to properly de-duplicate and the ease with which tags can be added, edited and removed.
Strategic advantage
TagMan puts the data and insight derived from the tags on their sites back into the hands of advertisers.
Straightforward implementation
The implementation of TagMan is seamless and in no way affects your relationships with existing marketing partners or tag providers – for example, ad servers.
New levels of reporting
Once implemented, TagMan enables reporting that give clients and their agencies new levels of insight into the effectiveness of campaigns and user behaviour.
Best-of-breed tracking
TagMan enables clients to track online campaigns at new levels of effectiveness.
For the latest tag man news check out the product information on the TagMan blog
Tagman for Agencies
Find out how TagMan helps agencies control their clients' data
Case Study
Read how Thomas Cook were saving 25% of their budget within a month
PDF Brochure
Download the TagMan for Clients pdf.
Head of performance, optimisation and personalisation,
Thomas Cook
The judges said:
Head of e-Commerce Marketing, Alliance & Leicester
Managing Director, TBG London Ltd
A two-minute video presentation that explains what TagMan is and does.
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