According to a recent article in NY times Impatient Web-Users Flee Slow Loading Sites, 400 milliseconds is too long. Thirty-seven percent of consumers find performance issues when visiting a website unacceptable, and 86% of users will leave a site after having bad experiences, according to another study from Compuware.
We’ve developed a list of four important questions that every marketer should ask their IT departments (or vendors) about their site’s tags:
1. Are our site’s tags loading asynchronously? This enables the site’s tags to load independently to the rest of the page, rather than sequentially which ultimately increases page load time.
2. Can our suppliers guarantee the speed of their tags? Understanding the speed of all of your site’s tags will better help you understand overall page-load times.
3. Are we using a high-end tag management system? Essentially, high-end tag management systems can force thresholds, and not every tag management system can guarantee this so beware.
4. What impact will our site’s speed have on conversions? Website optimization with a tag management system can improve your site’s speed bringing you more visitors who stick around and ultimately improve your conversion rates. Use the real-time ROI calculator to see how much revenue you potentially can gain speeding up your site by 1, 2 or 3 second, based on real client data.
Learn more about optimizing page-load times by downloading (or forwarding to your IT team) TagMan’s latest white paper, “Smart Loading Tags to Accelerate Your Website’s Performance.”