- A perpetual process
- Flying blind (due to an inability to manage tag status and visibility)
These problem apply to many, but not all, commercial websites. So how can you tell if your own site is ready for a tag management system?
Forrester has developed an easy, six-step assessment framework to assess website measurement, performance, and management characteristics and evaluate the common drivers of tag management issues. Your total audit score will correlate with their recommendations of where your Web site falls on the spectrum of tag management risk.
Download the report (which is available only for the next four weeks) and take Forrester’s 6-step web site audit to determine if your site needs a tag management system.
image credit: SEG Measurement