Not Much for Etailers to ‘Like’ About Social Plug-Ins
One second is how long Google’s +1 plug-in drags down page-load time, and that’s not “just” a second when research shows that ten percent of site traffic is lost for every extra second a site takes to load.
Facebook’s ubiquitous ‘like’ plug-in stalls page load time by approximately .2 seconds. This means featuring both plug-ins on a page adds c. 1.2 seconds to its load time. That translates to more than a 10% loss in visitors, and by extension, in conversion.
Otherwise put, an online business with $35 million in revenue could lose over $3.5 million in sales using just these two plug-ins.
Adoption of Google’s +1 plug-in has been astonishingly fast. Last week, BrightEdge released a report on the adoption of social sharing plug-ins on websites. Their study found c. half the top 10,000 websites have a link to their Facebook pages from their home page and (talk about early adoption!) Google+ is already in second place. In fact, Google’s +1 plug-in is already more widely deployed than Twitter’s share button.
Smart Tag Loading (STL) is the solution for social plug-in page drag as well as how tags affect page load speed.
Many thanks to our friends at Catchpoint, a web performance monitoring company, who were kind enough to provide the charts illustrating how social plug-ins affect page load time in milliseconds.
Has your site been affected by Google’s +1 plug-in? We’d love to hear about it in the comments section.