Tag Management System, TagMan Adds Stéphane Hamel and Mike Peralta to Advisory Board.
NEW YORK, NY (January 18, 2011) TagMan, the Tag Management System with real-time Attribution for enterprise e-commerce, today announced that (Mr.) Stéphane Hamel and Mike Peralta have joined the company’s advisory board.
The announcement comes on the heels of TagMan’s Series A funding round.
“Stéphane is a leading voice in the enterprise analytics technology community and Mike is a well respected leader in the data-driven ad tech media community,” says TagMan founder and CEO Paul Cook. “We are confident both will be valuable additions to our Advisory Board, on which we rely on for guidance and insight.”
As the creator of technologies that highlight tagging challenges such as WASP (Web Analytics Solution Profiler) and concepts such as Online Analytics Maturity Model, Mr. Hamel will bring both the technology experience and Analytics community input that will allow TagMan to continue to seamlessly connect the off-site marketing/media vendors with on-site enterprise analytics tools. Mr. Hamel helps his clients understand the value of online optimization through analysis, is on the board of directors and treasurer of the Web Analytics Association where he is the winner of the Web Analytics Association’s Leadership and Technical Excellence Recognition.
Mr. Peralta is COO of search re-targeting business Magnetic and is an experienced media technology veteran respected by industry leaders for his experience in building data-driven ad-tech businesses; from revenue generation through to operations. Mr. Peralta previously was CRO at Tumri and SVP North American Advertiser Services at Platform A at AOL His experience and connections with media technology leaders will enable TagMan to further inform partners, globally how TagMan can enhance and connect intent/conversion data such as search retargeting, along with dynamic messaging to provide better optimization for client’s media campaigns
The other member of TagMan’s advisory board include Brendan Condon, Chief Executive Officer at REVShare; Calvin Lui, former President & CEO of data-driven platform Tumri; John Marshall, founder of ClickTracks and Market Motive, providing training courses and certification in online marketing; and Tom Sipple, a Vice President at Interactive Corporation
TagMan (www.TagMan.com) is the smart container tag for enterprise e-commerce that offers real-time attribution. By acting as a single, universal tag and interface through which tracking tags and pixels can be deployed, online marketers can save time and money in the way they implement, manage and track campaigns. TagMan goes beyond last-click by capturing the complete path to conversion of online customers and providing real-time attribution reports that alleviate discrepancies between display, CPA and PPC online advertising channels.
TagMan was founded in November 2007 with offices in New York & London. Clients include Ancestry.com, Virgin Atlantic, Subaru, Allianz & Air New Zealand. TagMan recently won the DPAC Award as the Best Advertising Analytics company as determined by peers in digital media and marketing.