Much More Than Tag Management

Following last week’s exciting news that TagMan had been acquired by Ensighten, President Dan Dal Degan shares how the company is set to change the marketing landscape. Dan, President

Having joined Ensighten in November of last year, this is my first chance to communicate with many of you. By introduction, I’ve spent the past 25 years at Oracle, Sybase, Siebel and at Salesforce the last 11 of those years. During a summer sabbatical in 2013, while considering what I wanted to be when I grew up, I assisted venture capital firms by reviewing a few of their potential investments. It was in this journey that I met my new teammates at Ensighten. Continue reading

Ensighten Acquires TagMan. Game On

Following last week’s exciting news that TagMan had been acquired by Ensighten, Josh Manion, CEO, shares the company’s vision for the future. Josh, CEO

Four years ago, we founded Ensighten with a bold vision: to transform the way enterprises collect, own and act on all of their customer data across every digital touchpoint. And in today’s increasingly connected world, as we move towards the inevitable ‘Internet of (Every) Things,’ our vision holds true —and is even more true for our customers. Continue reading

Truly, Madly, Attribution

With eCommerce quickly becoming the status quo and the explosion of mobile Attributioncommerce, today’s marketers have to take into consideration multiple channels and devices in their efforts to engage audiences. Without a unified view of all marketing touch points customers engage with in their path to purchase, marketers are limited in their ability to get the most out of a multi-channel approach.
Continue reading

Four reasons to fall in love with Tag Management (again).

Back in 2007 the ecommerce industry first fell in love with tag management when it empowered digital marketers to work with any online marketing provider instantly, Valentines Heartavoiding long implementation cycles and IT dependency. With the added bonus of improving website speed, performance and data quality for enterprise businesses, tag management quickly became digital marketing’s sweetheart. Continue reading