During Econsultancy’s Festival of Marketing, over 2000 digital marketers attended JUMP to hear from those leading the way in multichannel marketing. Joining a prestigious line-up of speakers including Facebook, BBC, Game, American Express, Cadbury and YO! Sushi, we were delighted to take part.
TagMan’s session, led by Sandra McDill, VP Global Client Services explored how disparate data sets are preventing marketers from harnessing the truly exciting possibilities within digital. Continue reading →
3 Reasons Data Silos Exist & Why it’s Time for Marketers to Move On
As more types of data systems come online, more ways to collect more shopper attributes are present, creating tantalizing targeting and customer analytics possibilities for data-driven marketers. However, organizational and technical limitations have made accessing and connecting data a tumultuous undertaking, confining the promise of data connectivity to disparate data systems, otherwise known as data silos.
TagMan’s latest study, “Marketing Agility: Win the Fight against Wasted Digital Spend” provides insight into the current state of digital metrics – the issues and the solutions – straight from the mouths of hundreds of marketing and ecommerce professionals. Highlighting findings from the survey, our latest Infographic visualises the top results and urges marketers to declare war on wasted digital spend. Continue reading →
Joined by over 800 senior digital marketers bringing together the diverse area of performance marketing, TagMan was excited to take part in A4U’s European Expo in Amsterdam this week. With 40+ sessions, the two day conference was jam-packed with insights, best practice and a whole lot of networking. Continue reading →
Our guest blog post today stresses why TagMan puts so much focus on ensuring our new container IntelliTag (http://www.tagman.com/platform/mdp/) works in all use cases and in all browsers to safeguard our client’s combined annual global e-commerce revenue of $48 billion.
TagMan’s code avoids any and all types of front-end SPOF on all browsers by both having an implementation whose asynchronous nature is supported by all, (including legacy), browsers, and by supporting legacy synchronous tags so they work in an asynchronous environment. E.G. rather than focusing on sync / async tags, our platform loads all tags asynchronously, identifies and deals with all and any tags that document.write () browser method.
In short, our solution safeguards your site because we work not just in a stable async fashion, but ALSO in browsers that do not recognize the async attribute. Browsers seen here: http://caniuse.com/#feat=script-async. Please contact us for a full specification/whitepaper on how the technology works
With all the latest trends in the web such as “Social Sharing”, “Distributed marketing campaigns” or just simple website tracking, people tend to forget one tiny simple fact: Your website is always dependent on a 3rd party vendor’s stability.
What you can control – you can see: If your website is your sales channel, keeping it running and fully functional 24/7 and with 99.99% up-time per year is your first priority. Anything below that level of up-time can mean a significant loss of revenue. Continue reading →
Few in marketing today would ever say they didn’t have enough data. Every software tool, every online capability and mechanism is creating raw marketing data continuously, with web analytics, business intelligence, CRM systems, pay-per-click services, social networks adding to an increasingly complex and fragmented mix of data.
For those looking to harness the value of such data, this situation leads to a number of undesirable consequences. An organisation’s view of customer journeys could be incomplete or inaccurate, leading to wrong decisions about marketing mix allocations, commission attribution, campaign targeting or promotional strategies. Continue reading →
Dubbed the ‘Festival of Innovation’, OpenCo – a new type of conference backed by the Mayor of London – allows people to go behind the scenes for a rare glimpse into the culture and vision of some of the city’s most innovative companies. Continue reading →
Many tech companies claim to have the cleanest, easiest to understand and most illustrative data on the market. But what good is capturing mass amounts of data if you’re not actually benefiting from it? Without action, Big Data just means added server costs, more complex analytics homework, and idle intelligence. Continue reading →
TagMan is pleased to be speaking at next week’s inaugural Affiliate Management Days in London – the must attend event for affiliate managers looking to learn how online retailers are successfully implementing and managing their affiliate programs.
In this never before seen presentation, Sandra McDill – Global Client Services Director, will use real-world examples and some pretty pictures to dispel the common myth that attribution and affiliates don’t mix. Continue reading →
TagMan was thrilled to host an engaging discussion on ‘Big Data,’ moderated by Marketing Week’s Michael Barnett, at Econsultancy’s Digital Cream in London last month. Marketers representing numerous industries from ecommerce to finance and retail to pharma, gathered to discuss the various challenges and opportunities Big Data presents on a daily basis.
The Cream of the Crop Came to Discuss Big Data at Econsultancy Event
While the discussion was ripe with technical tongue twisters, the overall message was clear. Big Data, and its implications on Big Marketing, remains a mystery for many. Here are few key themes that emerged: