With eCommerce quickly becoming the status quo and the explosion of mobile commerce, today’s marketers have to take into consideration multiple channels and devices in their efforts to engage audiences. Without a unified view of all marketing touch points customers engage with in their path to purchase, marketers are limited in their ability to get the most out of a multi-channel approach. Continue reading →
Back in 2007 the ecommerce industry first fell in love with tag management when it empowered digital marketers to work with any online marketing provider instantly, avoiding long implementation cycles and IT dependency. With the added bonus of improving website speed, performance and data quality for enterprise businesses, tag management quickly became digital marketing’s sweetheart. Continue reading →
When it came to all things data and analytics, 2013 saw a huge shift in public perception of what data privacy means as the Snowden revelations threw personal security and the governmental manipulation of data into the spotlight. We also celebrated the idea that the roles of CTO and CMO began converging in a big way, with technology budgets being shifted firmly into the media and marketing camp. And finally, Google took a swipe at brand marketers by making SEO that much harder, and paid search that much easier to invest in.
Ahead of yet another newsworthy year in analytics, we look back at 2013’s 13 highlights and how they might impact 2014.
This year in the UK retailers wholeheartedly embraced Black Friday, a traditionally American annual ritual of discounting swathes of products the day after Thanksgiving in a bid entice shoppers out of their turkey comas and into the Christmas shopping rush. On the other side of the pond, British consumers enjoyed the one-day discounts from John Lewis, Debenhams and many more retailers on Friday 29th November but also made their annual pilgrimage to the online stores the following Monday, dubbed Cyber Monday, with record sales reportedly coming from mobile devices. According to IBM, mobile sales grew to 44% of overall traffic on the day, reflecting a 67% increase from Cyber Monday 2012.