LEAP Tracking
Use LEAP tracking to create a data layer across your websites, applications, and marketing activity. By having a single data layer in place, you can see your consumers’ entire marketing experience data. The marketing experience data can be used for your own analysis or to share with partners to power personalization and other big marketing initiatives.

| Website Tracking | Mobile Application Tracking | Campaign Tracking |
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TagMan’sIntelliTag can be placed across the global header of your website to activate tracking for parameters and user activity. Launch new campaign initiatives and alter your tracking at any time with LEAP’s IntelliTag.
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LEAP Mobile provides freedom to launch, test, or phase out third-party app services at any time for flexible mobile analytics:
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A conversion is rarely caused by just a single marketing activity. By viewing the entire path to purchase, you can better invest in channels that drove conversions by interacting with consumers across their entire path to purchase, what we call your Marketing Experience Data. Track campaigns in LEAP to:
Marketers trust the Marketing Experience Data as an independent source to understand marketing performance because TagMan only provides tagging, tracking, and data services and has no revenue streams from managing marketing budgets, making TagMan the trusted and objective arbiter of marketing performance. |


