Products and Services

Products & Services

LEAP Tracking

Use LEAP tracking to create a data layer across your websites, applications, and marketing activity. By having a single data layer in place, you can see your consumers’ entire marketing experience data. The marketing experience data can be used for your own analysis or to share with partners to power personalization and other big marketing initiatives.

Tracking
Website Tracking Mobile Application Tracking Campaign Tracking

TagMan’sIntelliTag can be placed across the global header of your website to activate tracking for parameters and user activity. Launch new campaign initiatives and alter your tracking at any time with LEAP’s IntelliTag.

  • Protect customer experience and sales by ensuring that no tag will slow or block the page from loading across any browser.
  • Improve data collection rates and reduce discrepancies to make decisions with great confidence.
  • Activate tracking for custom user events, without inserting code into the website.

LEAP Mobile provides freedom to launch, test, or phase out third-party app services at any time for flexible mobile analytics:

  • Launch new tracking configurations and vendors the next time your customers open the app without having to download a new version.
  • Install and alter tracking services through TagMan’s intuitive UI without having developers implement SDKs and re-compile code.
  • Forego the need to have your apps re-approved every time you need to change a tag
  • Reduce costs by eliminating the need to keep outdated tools for users on earlier versions of your app.

A conversion is rarely caused by just a single marketing activity. By viewing the entire path to purchase, you can better invest in channels that drove conversions by interacting with consumers across their entire path to purchase, what we call your Marketing Experience Data. Track campaigns in LEAP to:

  • Determine the optimal media mix and grow revenue.
  • Power real-time attribution.

Marketers trust the Marketing Experience Data as an independent source to understand marketing performance because TagMan only provides tagging, tracking, and data services and has no revenue streams from managing marketing budgets, making TagMan the trusted and objective arbiter of marketing performance.