LEAP provides multiple opt-out and notification services to ensure compliance and build consumer trust by:
- Link to our “opt out” functionality on your privacy page to give customers the ability to explicitly and permanently opt out of tracking.
- Customers using the Do Not Track header opt-out option available through browsers will automatically be opted out of TagMan tracking.
- Specify whether tracking tags from any vendor should fire if a user has opted out and TagMan will automatically control whether to load it based on each consumer’s privacy preferences.
- Provide the ability for consumers to view each vendor’s privacy and opt-out information for all active tags on your sitethrough TagMan’s integration with Evidon, the global leader in consumer privacy consent.