The LEAP Tag Management and Marketing Data Platform
TagMan’s LEAP platform equips marketers and ecommerce professionals to discover and maximize ROI opportunities.
Marketers can effortlessly manage vendor tag implementations and data sharing. For the first time, marketers have a single stream of cross-channel data that shows their customers’ entire marketing experience. This Marketing Experience Data empowers them to determine revenue generating channels, increase the efficiency of marketing services, and attribute commission payments to performance vendors in real-time. Marketers using LEAP have full control of their digital marketing data through a dashboard that allows them to share data from across websites and apps with specific vendors and drive revenue through big marketing initiatives.
Benefits of TagMan’s LEAP Platform:
| Marketing Agility |
Launch new campaign and marketing initiatives in minutes |
| Data Management |
Easily share your data with vendors and track custom page events |
| Revenue-Driven Attribution |
Identify revenue-generating channels by viewing the customers’ entire marketing experience |
| Real-time Attribution |
Capture immediate ROI savings by enabling TagMan’s real-time attribution |
| Automated Optimization |
Export or merge your Marketing Experience Data with other systems |
| Performance Protection |
Protect your business by ensuring no tags will block or slow the page |
| Privacy Management |
Ensure compliance with changing privacy regulations and build consumer trust |
