The many benefits of Tag Management

You rely on JavaScript tags to let you measure results from your online marketing campaigns, reward referring channels, and plan future campaigns accordingly. However, without a system for keeping track of the inventory of tags on your site, you can find your web pages littered with dozens of duplicate, outdated and non-functioning tags. This proliferation of tags can be difficult and expensive to manage, and can produce misleading data. To fully understand the problems in the market, have a look through our white papers.

A tag management system houses all the tags from your campaigns inside a single container tag, and allows you to manage and maintain them from within a single application, providing many distinct benefits:

• Accuracy: Increase your overall analytics accuracy.
• Efficiency: Add tags at any point in the website development cycle, quickly and cheaply, from a single application.
• Freedom: Get support for any number of tags from multiple applications. Gain flexibility in adding and testing new tags, and reduce your reliance on a single supplier.
• Ease-of-use: Manage the tags yourself with a user-friendly system, and free up your IT department free to focus on other issues.
• Control: See all the tags on your site, and ensure that tags adhere to technical best practices and comply with privacy and other mandates.
• Performance: Improve your page load time by consolidating the variables used in your tags. Serve tags, only when needed, to your visitors.

To determine if you need a tag management system have a read through this blog post Five Reasons Why Complex Web Sites Benefit from a Tag Management System. On the tag management blog you can find the latest insights and news around tag management.  

To understand how other companies are taking advantage of tag management, take a look at our various case studies. There you will learn how Virgin Atlantic enjoyed a 40:1 return on investment after implementing our tag management system. You will also see how the world’s largest travel company saved 25% on their affiliate marketing program after adding TagMan. Or you can contact us.