Home The Business Case

Research and case studies that demonstrate the scale of the problems that tracking tags pose and how TagMan is helping to solve them.

Case study: Virgin Atlantic

 

Major container tag solutions come out worst in tag management research 

 

Case study: Thomas Cook 

 

Duplicate commission payments cost marketers $53m

  
Case study: Virgin Atlantic

Virgin Atlantic gains more than 40:1 ROI through tag management and deduplication through TagMan.

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Major container tag solutions come out worst in tag management research

TagMan research into the impact of tracking tags on site load times and data accuracy.

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Case study: Thomas Cook

How TagMan helps travel giant Thomas Cook track the full path-to-conversion and save 25% of its affiliate marketing CPA commissions through deduplication.

Download PDF		 TagMan case study - Thomas Cook
   
Duplicate commission payments cost marketers $53m

Exclusive research by TagMan into the scale of duplication in the online advertising sector.

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