Tag Management – be free of the pain of website tagging
The tags used to implement and track all online marketing technologies have become a pain. TagMan's smart container tag and tag management system is the solution.
By acting as an independent, universal container tag and browser-based tag management system & interface for ALL third-party tags, our enterprise e-commerce clients are free to:
Consider that one of our clients, Virgin Atlantic was able to implement a new web analytics system – CoreMetrics – in ten days, a process that would ordinarily take months, thanks to TagMan.
We install the same universal page tag any page that needs to house tags. All those tags are then removed from the page and housed in the TagMan system. Our browser-based interface then enables these tags to be edited and removed in minutes, while new tags can be added instantly, with the ability to roll back to any previous configuration at a click, providing complete security for marketers and IT staff in large e-commerce companies.
TagMan also helps you manage privacy and do-not-track compliance with our core tag management platform. We are a single layer that sits between the Internet user’s browser and the tags and cookies that are ‘fired’ and ‘dropped’ when the user visits a website running our system. This enables us to help manage when and how that user will be tracked by the other systems operating on the website, according to the wishes of the user and of the site owner. To find out more read here.
Our white paper on the Costs of Website Tagging found that 99% of digital marketers had faced problems with tag implementation. Contact us to discuss how you could become one of the increasing number of enterprise e-commerce businesses that faces these problems no more. |
