Real-Time Attribution

What would you do if you could see all the online marketing events that feature in your customers’ journeys to buying from your site, in detail, in order and in real-time? TagMan’s clients are transforming the way they market online using precisely this insight.

By housing all the tags from all your online marketing campaigns in one system, TagMan is able to unite the reporting from every channel in one place and at last show digital marketers the precise steps customers take to conversion, including paid search, natural search, display advertising, retargeting, affiliates, email, and social media.

Using these path-to-conversion reports, our enterprise e-commerce clients are able to:

• Plan their marketing spend and campaigns based on a complete view of how all their online channels combine to drive sales
• Attribute split levels of credit across online campaigns according to their real contribution to conversion
• Decide the right blend of channels for your online marketing campaigns

The benefits of understanding the true role that different online channels play in delivering sales and marketing ROI – and being able to reward and incentivize them accordingly - are enormous. See how one of our clients, leading online fashion retailer Boden, is going well beyond last click planning, automated attribution, reporting and rewarding in their case study and contact us to find out how you could join them.