One single, and very small, piece of JavaScript code is placed on any page that needs tracking and any tag that needs to sit on that page – whether for natural search, paid search, display advertising, affiliates, email or site analytics - can be served into the site through the TagMan container.

All tags and the data they provide can then be viewed and managed directly by the advertiser or agency through a web-based interface. 

The technology features a browser bookmarklet that enables tags to be added, edited and removed while on the web page in question and detailed changes – like the parameters and priorities associated with any tag – can be made in the TagMan interface.

The system provides tailor-made data feeds that can unite all the information delivered by the separate marketing tags plugged into the TagMan system.