How Tag Management Improves Web Intelligence

Forrester Research outlines the issues that have arisen due to growth in JavaScript tags supporting web analytics, marketing and technical services. This report written in December 2010 by Joe Stanhope will give you:

• An overview of the current problems with managing tags
• A web site Tagging Audit which allows you to score your website and get specific recommendations
• Full list of benefits from using a Tag Management System
• 8 characteristics you should be looking for in a Tag Management System
• An overview of the Tag Management System landscape, including TagMan

Available from Forrester website: http://www.forrester.com