In all ‘digital advertising’, each time a viewer goes to a page on a publisher website (or clicks on a display on the page), one or more requests will come from the publisher website to an advertiser/merchant's website, possibly via an advertising network or affiliate or paid search link.

The publisher's website contains code to call up an ad; and the advertiser's website contains code to receive the requests. Both are termed ad tags (Tagman is primarily concerned with tag management on advertiser sites).

The requests may be to deliver an ad, to select an ad from a 'cassette' of ads based on certain selection criteria (depending eg on the targeting basis), or to initiate further marketing activity eg via PPC or PPA. The choice will also depend on supply side issues - such as how long an ad campaign is to run, or which kind of people are the specified targets - as well as on information received from the publisher website or from information relating to a viewer's cookie.

Ad tags are the code on an advertiser's website that manage an inbound request for a particular type of ad to a particular publisher's website or webpage. They receive the request from a publisher website; initiate any process required to select the 'right' material to respond with; and record statistics such as how many times a given ad has been sent out, which may be used for managing charging.

Tracking tags perform the equivalent function for web marketing on the advertisers website.

TagMan helps tie up all the data together and manage things more efficiently.

Tracking Tags (in general) are typically a few lines long. Coding is variously in ASP, HTML or Javascript, although most current tags used in internet advertising and marketing are coded in Javascript. This is what Tagman uses. Please see the ‘Technical Questions’ for more details.

A lot of this is covered in the video on our homepage. Key points: Managing all the different incoming data from tags from all the different publishers; recording accurate statistics on hits/page delivery etc; de-duping to ensure a web marketer doesn't get charged twice when a single lead comes in from more than one source; and providing accurate unified data output for visualization and analytics tools.

There are many, many, ad networks and data companies each vying to increase its dominance. Some provide their own ad server solutions (ie servers which deliver ads on behalf of customers) and sometimes the ad servers are independent of ad networks. Many ad servers, DSP’s, Exchanges and ReTargeting companies - would like to control their advertiser accounts more, and see one way of doing that as becoming the supplier of a single unified tag solution into an account. However, at this stage of development of the industry, many advertisers do not want to be restricted to dealing with one ad network, or to trust their ad and campaign management activity to a single ad server, publisher or system related to an Marketing Services Agency. This has many privacy implications also on data ownership and use.

At the same time, there is an increasing number of suppliers of analytics - software and visualization packages to measure the effectiveness of eg ad campaigns - and the scope of the products is increasing. These analytics suppliers need reliable sources of raw data, and suffer a high level of complexity if they have to interface to multiple suppliers.

Tagman is an independent supplier of tag management solutions, positioned between the tag management solutions of ad servers and the analytics companies. As well as its independence, a key benefit is its low cost.

TagMan is a complete, agnostic Universal Tag solution that industry can use to keep up with the new data-driven world.

TagMan is the Universal Tag. A vendor agnostic tag management system that works with all your existing tracking tags; a universal container solution that allows you to regain control of your data and tracking. Think of it as a content management system for pixels and tags that lets you:

• Save money through full attribution management and Dynamic DeDuplication
• Save time (tag management)
• Improve ROI of marketing (search data for optimisation + supporting )
• Deploy any data driven creative or re-targeting tag
• Reduce Pixels and Page Weight

Yes. TagMan doesn’t replace tags – it just houses them and replaces them with one single, small tag. This means any tag loads and runs only when it is needed and speeds up the page. For more on the effect of tags on the speed of your website and visitors, have a look at our tag latency research study.

TagMan has a ‘global opt out’ option that users can click in your T&Cs.  That means, if the user wants to opt out of having all ‘beacons’, ‘retargeting pixels’ or ‘data harvested’ about them - they can do so with ease.

No. Our agnostic container can certainly be more effective on many areas, but TagMan allows you to consolidate and manage all of these other existing and future tags in one place. We’ll help you work with all your partners better.

On deduplication alone, clients save an average 25% on their CPA commission spend. Work flow, time savings, exchange-buying efficiencies and full visibility of your marketing conversion path are even greater.

Yes. Natural search cannot be tracked alongside other marketing channels by most container tag systems. With TagMan, it can.

Because it provides a consistent way of controlling the data passed to third party marketing solutions without tying up valuable IT time. Marketing teams can turn around new marketing initiatives in shorter timeframes and can set up business rules to determine which tools are used to analyze and optimize the conversion of different customer segments that use the site.

Because you have too many tags on your website already.  We are here to tidy up your systems so all the tags work better and the data they provide is harnessed in one place.

Yes, sort of. A critical element to providing an effective container tag is to be independent of all other related services and to be dedicated to tag management. If a provider does anything else, it can’t be what TagMan is. Please email us for the key questions to ask of your existing provider.

Agencies, clients and publishers all use our solution and for a variety of reasons. Please see our testimonials on the website. You may even currently use a system enabled by us as we also allow white-labeling of our technology for some solutions that we see of benefit to the industry.

Clients have implemented our system in a day. Then, all other new tags from your existing providers in the future can be deployed in minutes through our content management system. No more hard-coding!

If it’s a tag, it’ll work inside TagMan.

A monthly license fee that includes large amounts of tracking and serving, which is generally enough for most clients. There are increasing volume-based fees for bigger scale projects and customers.  Please contact us to discuss your page impressions and inbound traffic to your website.

You do. We want nothing more than to empower you to take control of your tracking tags and data.  We pass all the data straight to you, which you can share with anyone you see fit.

Yes, on the contact us page you will find our email address.

Because it provides a consistent way of controlling the data passed to third party marketing
solutions without tying up valuable IT time. Marketing teams can turn around new marketing initiatives in shorter timeframes and can set up business rules to determine which tools are used to analyze and optimize the conversion of different customer segments that use the site.

There are four types of container: Dynamic Javascript containers can be used to dynamically
collect data from pages and to deploy solutions that need to run directly in the page; static Iframe tags
offer limited TagMan functionality but can allay any security concerns ; static GIFs can only be used to
serve one tag per page but offer absolute security; and redirect tags, which are used to track exit
pages and download links. Static Iframe tags and static GIF tags do not use Javascript.

Dynamic tags are Javascript tags that wait for the page to load before capturing information from
pre-defined variables or positions in the page. This is then inserted into the third-party tags before
they are written out into the page or Iframe. This means new information can be passed into tags
without the web developer having to amend the HTML source code.

If you already have a system in place to report the source of marketing activity then TagMan can
piggyback that information by translating the URL or referrer into a particular campaign. This means
you don’t have to ask partners to change their link and can make use of the time already invested to
set this up.

TagMan consists of a Javascript library and short amount of code that is included in each page.
The library is standardised and shared across all clients so that users only download it once per session. When the page is loaded an initial call to TagMan retrieves the parameter requirements and then TagMan waits for the page to complete before continuing. Unless they need to be run directly into the page, tags are usually written out into an Iframe, along with the flash pixel. The advantage of writing tags out into an Iframe is they will not delay the page from completing. If the business logic dictates that no 3rd party tags need to be served, minimal code is sent back to the page, keeping bandwidth to an absolute minimum and reducing the impact on page download speed.

If users do not run Javascript, for example with certain mobile browsers, then they will be served an Iframe by default. If users do not accept cookies then they will still be shown non-campaign related tags. Note that if users do not accept cookies then they will not be tracked with FSOs, regardless of whether they accept them or not.

To ensure the highest level of learning for your online campaigns, it is highly recommended that the tag be placed immediately before the closing body tag. Do not place it before the opening body tag or after the closing body tag. If the page is using frames and/or all pages are running under the same URL, please insert the TagMan tag into the code of the individual pages you need tagged that fill the main frame.

TagMan has been designed to run on standard hardware across multiple data centers. Data is reported back in near real time (usually within 30 minutes) via an n-tiered approach. This means that we can increase our capacity by simply adding more servers in line with our client needs. TagMan is configured across multiple data-centers to offer complete redundancy and we have written a proprietary breakwater system that means should we experience an incredible spike in traffic we still serve back content to minimise the chance of our clients’ sites being affected.

The TagMan infrastructure offers a single point to diagnose tag related performance problems, allowing you to remove and restore tags immediately to assist with performance problem resolution.

The TagMan cookie profile contains a complete history of all of the marketing activities within the relevant time period, including which sites they have viewed banners on and the precise keywords used to locate the site. Any of this data can be written out into third-party tags to assist with attribution modeling or multivariate testing. We also have a global user id that allows users to be tracked across multiple ad serving platforms and ad networks.

No, TagMan will escape any parameter values in the tag.

Please find our email address on our contact page. We will be happy to answer your questions.

TagMan are ‘vendor agnostic’.   We work with everyone.   It is our role to help manage the industry’s many pixels and tags.  We have yet to find a tag that does not work within our platform.  We help advertisers and agencies move at the speed that the data-driven industry changes.   You win, we win.

Page Weight:
Because TagMan ‘conditionally loads’ pixels based on advertiser requirements; we reduce overall pixels on a page – therefore leaving lots of room for your Vendor pixels.    

Deployment / Segmentation / Data Collection
The platform has many tools to allow advertisers to deploy, harvest and pass data back to any type of tag.  EG re-targeting / dynamic creative variables such as basket value, item, referring keyword can all be used to segment pixels or pass into creative/buying tools / reports.

Advertisers who already have our platform deployed, can have your pixel live in a matter of minutes – on any page.    Advertisers who do not currently run TagMan, can be live in a week or two; and then easily deploy your pixel.   Contact us to tell us how we can help you; including materials for you to send to the client and or we can present for you.

TagMan are ‘vendor agnostic’. We work with everyone. It is our role to help harvest meaningful data about a users ‘full path to conversion’ across all digital channels that we manage tags for. We help advertisers and agencies to bring all this data together to pass into their own or other’s reporting systems.