Why Tag
Management

 

White papers that demonstrate the scale of the problems that tracking tags pose and how TagMan is helping to solve them.

 

Smart Loading Tags to Accelerate Your website's Performance

This white paper will teach you about synchronous legacy, limitations of asynchronous loading and explains the solution to the problem supported by research in accelerated synchonous tag loading.

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Smart Loading Tags
   
The real costs of website tagging - 2010

TagMan research into the true costs associated with the tagging of websites to implement and track the performance of on line marketing. This research was conducted in 2010 and we are currently rerunning the survey - take the 2012 survey here.

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Ecommerce Page Load Speed Survey

TagMan survey on Ecommerce Page Load Speed reveals major concern among marketers about the slowness of their sites

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TagMan case study - Virgin Atlantic.jpg

 

Major container tag solutions come out worst

TagMan research into the impact of tracking tags on site load times and data accuracy.

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Duplicate commission payments cost marketers $53m

Exclusive research by TagMan into the scale of duplication in the online advertising sector.

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