Having created and sold digital marketing tracking specialist RedEye, Paul developed an ad server with advanced reporting capabilities. However, despite its clear benefits, take-up was often hampered by site-owners’ ability to implement the new technology, thanks to the challenges of site tagging.

Since implementing tags – through which all major marketing services technologies are deployed on websites - was such a costly and time-sapping process, Paul set his mind to solving the problem.

Tagging, he knew, was at the heart of many of the biggest issues that face digital marketers. With many different technologies deployed through many different tags on an advertiser’s site, ongoing tag management had become a real issue and the data reported by different tag providers could not be satisfactorily collated and analysed in the same place. This meant the complete journey that customers took to and around websites could never be understood and acted upon.

So, how could advertisers be set free to choose new technologies and suppliers at will, implement and manage tags much more easily, and finally see a unified and accurate view of all the data that tag-based technologies were delivering? TagMan was the answer.

The company has offices in New York and London.