Independent Consulting Firm Report Reveals 128% ROI from Tag Management

Total Economic Impact (TEI) Report Highlights Significant Cost-Savings and Benefits for Companies deploying TagMan.

Forrester Consulting assesses the Total Economic Impact (TEI) of TagMan’s Tag Management System through a proven methodology. The study was conducted to help enterprises evaluate the potential return on investment (ROI) from deploying the TagMan platform for eCommerce challenges including tag management, site performance and attribution.

Client: Major international airline carrier, serving more than 30 destinations worldwide

The Results: Risk-Adjusted 128% ROI on TagMan

In addition to improving marketing performance, visibility and campaign measurement, the client also experienced:

• A more efficient marketing spend: Saving $160k on CPA commission payments per year
• A reduction in internal tag management costs: Valued at $465,750 over 3 years
• A faster time-to-market for marketing campaigns and initiatives: From 3 months to 6 weeks

TagMan commissioned Forrester Consulting to provide an objective third party assessment of the value we provide our clients.

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