London, April 14 2013 – TagMan, the most used, most advanced and most proven Tag Management and Marketing Data Platform, today announced its twenty first consecutive quarter of growth and early adoption of its real-time marketing data platform launched earlier in the quarter.

TagMan also announced several major additions to its global portfolio of clients with new accounts across Retail, Travel and Hospitality, and Financial services. TagMan’s customer roster now includes several major brands including Cole Haan, Seatwave, TireBuyer, Stride Rite, Land’s End, Hayes and Jarvis, Sovereign, Travix and several others.

In addition to new client wins, TagMan welcomes Gary Deutsch to the role of Chief Financial Officer. Gary brings proven leadership to the TagMan team. TagMan looks forward  to leveraging Gary’s more than 15 years of finance and high-growth technology experience to help lead corporate, strategic and operational finance as the company scales through global growth.

Many of TagMan’s new and existing customers have begun to realize that by gaining a clear and independent view of their entire consumer journey they can drive agile marketing and effective real-time eCommerce strategies through their tag management system. Many of those clients also chose TagMan over less advanced pure-play tag management vendors due to LEAP MDP’s unique ability to produce clean marketing data that they can visualize, analyse and also share with their other marketing vendor applications for real-time marketing optimization.

“Big Data is only valuable if used and executed in the right way. By implementing TagMan’s solution, we were able to react and employ an efficient and effective test and learn process which enabled us to use our customers’ conversion data to sew a thread through the non-linear customer journey.”  Chris Allison, Online Sales Manager, ANZ.

Additional company momentum includes:

• The launch of the Industry’s  first tag enabled Marketing Data Platform (MDP).

• Continued US and European Market penetration with new hires and customer wins in USA, UK, France and Germany.

• STREAM partner program membership swells by over 200%, attracting the best marketing and analytical agencies to share and integrate quality, actionable Marketing Data.

• TagMan Customer Support continues to be cited as the industry’s best by customers.

• Continued thought-leadership with the ‘Big Data Trends’ brief released with eConsultancy.

Wolf Allisat, Chief Revenue Officer for TagMan, says: “It makes us proud and validates our product roadmap to see so many of our clients taking advantage of insights they have gained from our LEAP Marketing Data Platform. LEAP MDP was designed to give marketers the tools to unlock, visualise and activate their marketing experience data to help them drive quantifiable business results.

Now many of our clients are activating and sharing data to help them improve everything from campaign optimisation, targeting and personalisation to website performance. Marketers can now track their customers’ entire marketing experience on any device across all channels and analyse the success of campaigns beyond the last clicked ad.”

About TagMan:

TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of ecommerce, web analytics, marketing data and ePrivacy. With TagMan, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250  enterprise websites across all major industries including Travel and Hospitality, Retail, CPG, Consumer Electronics, Financial Services, Pharmaceutical and Telecom make TagMan the go-to partner for dramatically increasing marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Vodafone, John Lewis, Virgin Atlantic, Debenhams and lastminute.com. Find out more at: www.tagman.com 

New York, April 11th 2013 – TagMan, the most used, most advanced and most proven tag management and Marketing Data Platform (MDP), today announces that over 300 global partners including RadiumOne, Monetate and Quantcast, have flocked to participate in STREAM, the global partner program helping partners and clients master the complexities of marketing and ecommerce data.

Launched last October, TagMan’s STREAM program is open to best-in-class application providers; marketing and analytics agencies; and CRM, marketing and ecommerce platforms. Over 300 partners seeking streamlined tag implementations, reliable real-time, tag-enabled data collection and clean, cross-channel marketing data from an dependent source have been granted program certification, allowing them to leverage data and draw unique and invaluable insights. Ensuring that only the highest quality data is integrated, TagMan certifies all STREAM members before granting them access to the ‘Drag-&-Tag’ library where the automated upload and analysis of tags provides effortless marketing solutions.

Partners are now actively unlocking this new and unique collection of data to extend their advertising reach, boost retargeting performance, attribute return on investment (ROI) to social media and better optimise campaigns. Access to TagMan’s marketing experience layer is providing partners with an enhanced capability to drive quantifiable business results from a single source of robust data.

Abeed Janmouhamed, Commercial Director of Europe at RadiumOne says: “TagMan’s innovation in the marketing data area has produced very real results for RadiumOne. Estimates and last click attribution are things of the past. The combination of TagMan’s technology and our platform enables businesses to measure the performance of their marketing across all channels, including social, allowing them to concentrate on what works and how to build on it.”

Alex Rodriguez, SVP of Global Partnerships at TagMan says: “We’re extremely excited to have created a program which our members can really benefit from being a part of. The invaluable element is in our partners being able to gain actionable insights from their own customer data insights to enhance their services and deliver exceptional ROI. Smart, insightful data is revolutionizing digital marketing and the fact that we’ve built the go-to space where our partners can really take advantage of the data revolution in real terms is an exciting project, with a clear successes.”

It is through the implementation of such innovation and creativity when handling Big Data that development are made which enable Big Marketing. The global scale of the STREAM initiative has generated worldwide insights and provided TagMan’s partners with an arsenal of groundbreaking tools by which to execute the successful allocation of marketing funds and further help their customers generate significant ROI.

Partner testimonials:

Gagan Kanwar, Director of Partnerships and Research at Marin Software says: “This partnership allows post-attributed, de-duplicated, conversion and revenue data to flow automatically from TagMan into Marin, enabling online marketers to jump-start their day using Marin’s powerful analytics-to-action interface and renowned optimisation tools.”

Sarah Thomson, CEO at addictivepoints says: “As a member of the STREAM program, our partnership with TagMan has been one of huge benefit in terms of the data layer that has been made available to us for integration in our own brand-facing platform. Whilst contributing our own data, we have gained access to a goldmine of insight, which we have utilised to explore marketing avenues we have never before considered.”

About TagMan:

TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With TagMan, clients can efficiency manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250 enterprise websites across all major industries including Travel & Hospitality, Fashion Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg’s, The Body Shop, Air New Zealand, and Vodafone. Find out more at www.tagman.com

Find out more joining STREAM at www.tagman.com/STREAM

Marketers use TagMan’s New LEAP Solution to Unlock Big Marketing Data and Optimize Media Spending

New York, Monday, December 10, 2012 – TagMan, the most used, most advanced and most proven Tag Management and Marketing Data Platform, is pleased to announce its continued expansion in the travel and hospitality category by signing up over 20 Travel, Leisure & Hospitality clients with digital properties in over 80 countries. Today’s announcement follows TagMan being awarded the “Most Innovative Established Company” and “Most Innovative Business to Business Company” at the PhoCusWright Travel Innovation Summit last month. TagMan’s clients now include many of the top online travel brands, including Travelocity, Air New Zealand, Virgin Atlantic, TUI Travel Specialist Holiday Group, EasyJet, and Cheapflights.com.

“Travel, Leisure and Hospitality clients refer to our proven ability to increase site speed, prevent overpayment of Cost per Acquisition (CPA) commissions, and unlock larger, more robust data sets for cross-channel attribution, personalization, and retargeting, all as reasons for choosing TagMan over our competitors. The increases in bookings our clients are seeing as a result of our solution validates their decision,” says CEO Jon Baron.

In the highly competitive, highly transactional travel sector, even minimal site delays can cut sales significantly. TagMan’s patent-pending technology, which increases site speed and eliminates the risk of slow or unresponsive sites often caused by tags, has given travel clients the reliability they need to capture every sale and stay ahead of the competition with the proven ability to decrease page load time up to 42%.

TagMan has also proven massive ROI benefits for customers by managing CPA commission payments across all digital channels. When affiliate marketing accounts for approximately 30% of bookings made through online travel websites, it’s no surprise that TagMan travel clients have saved six-figures from better commission management and clean data best practices alone.

In addition to page speed and commission management, clients have been able to use TagMan’s Marketing Data Platform to maximize cross-channel marketing effectiveness and power personalization through TagMan’s one stream of independent, clean data. TagMan data has helped clients develop interest-based planning tools, analyze ‘look-to-book’ ratios, offer social travel planning and booking, and enabled Air New Zealand to increase revenue by 15% while decreasing cost per sales by 12% with media mix optimization tools. Click here to read how Air New Zealand was able to achieve these drastic revenue gains by moving to ‘year round’ display.

“Big data is only valuable if used and executed in the right way. By implementing TagMan’s solution, we were able to react and employ an efficient and effective test and learn process which enabled us to use our customers’ conversion data to sew a thread through the non-linear customer journey.” Chris Allison, Online Sales Manager, ANZ.

“We’ve focused heavily on helping drive revenue and simplifying the often sophisticated deployment needs of online travel, leisure and hospitality companies. Our T, L & H solutions incorporate constantly evolving best practices we’ve learned over the years working with our clients on their tag management and marketing attribution challenges.” says Ron Brien, SVP of Marketing at TagMan.

About TagMan:
TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With Tagman, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250 enterprise websites across all major industries including Travel, Leisure& Hospitality, Fashion Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg’s, The Body Shop, Air New Zealand, and Vodafone. Find out more at www.tagman.com

New York, Friday, November 16, 2012 – TagMan, the most used, most advanced and most proven Tag Management and Marketing Data Platform, was selected from a select group of 30 travel applications and solutions as the “Most Innovative Established Company” and “Most Innovative Business to Business Company” at the PhoCusWright Travel Innovation Summit yesterday. The seven award categories were judged by travel, business and technology experts, whose criteria consisted of business value of the innovation, level of technical innovation, and potential effect on the travel marketplace.

“We’re excited to be recognized by industry-leading travel and technology experts for our ability to drive revenue and profit for several of the world’s top Travel, Leisure & Hospitality brands,” says CEO Jon Baron, “This is a true validation of the product we’ve worked tirelessly to develop, the performance of the TagMan team, and the tremendous value we offer companies across the globe.”

The award was given a day after CEO Jon Baron and SVP of Global Marketing, Ron Brien, gave a Center Stage presentation at the Summit, speaking to TagMan’s proven success in increasing clients’ site speed, automating the de-duplication of CPA commission payments, and unlocking bigger, more robust data sets for cross-channel attribution, personalization, and retargeting. The messages, along with a demo of TagMan’s innovative solutions around tag management and marketing data resonated with the audience and panel.

“TagMan is proud to be recognized in the travel, leisure and hospitality industries and we are committed to driving innovation and ROI for our customers in that industry. Our recent achievements at PhoCusWright are testaments to continued investment in this sector says,” Ron Brien, SVP of Marketing.

About TagMan:
TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With Tagman, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250 enterprise websites across all major industries including Travel, Leisure& Hospitality, Fashion Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg’s, The Body Shop, Air New Zealand, and Vodafone. Find out more at www.tagman.com

About PhoCusWright Inc.:
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning, tactical decision-making and organizational effectiveness.
PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.

New York, November 6, 2012 – TagMan, the most used, most advanced and most  proven Tag Management and Marketing Data Platform, today announced its twentieth (20^th) consecutive fiscal quarter of growth in sales bookings across Retail, Travel & Hospitality, Financial services, Consumer Products, Electronics, Pharmaceuticals and Telecommunications. New additions to its global portfolio of clients include several highly recognizable brands including DIRECTV, TiVo, The Body Shop, Best Western Hotels, Spotify Music Service, Belk Department Stores, EE (Everything Everywhere), Tesco Mobile and several others.

TagMan’s growth has been driven by increased deployments of the 5,000 digital services tags supported in its core tag management product, clients leveraging its data and marketing attribution capabilities or services, and adoption of expanded capabilities including mobile tagging and data visualization. New clients who chose TagMan over smaller pure-play tag management vendors referred to TagMan’s ability to produce one comprehensive stream of clean marketing data from several channels and TagMan’s more robust infrastructure and support compared to upstart competition as key decision points. The client additions grow TagMan’s customer base to over 250 enterprises websites across over 80 countries.

“TagMan clients continue to maximize ecommerce opportunities and deliver exceptional customer experiences through faster performing websites and digital properties” says Sunil Bhagwan, Vice President of Sales for TagMan North America. “In addition to the efficiency and performance gains, more and more of our clients are focusing on the Marketing ROI they are achieving via TagMan’s ability to enable a clear and unbiased view of the entire consumer journey to drive more effective marketing and ecommerce execution.”

Company highlights include:

- Twentieth consecutive quarter of sales bookings growth
- Being recognized for marketing capabilities beyond core tag management in Forrester – Research’s recent report, “Understanding Tag Management Tools & Technology”
- Hiring key executives to drive global growth, including ex-Omniture sales and marketing veterans Wolf Allisat and Ronald Brien- The launch of the TagMan STREAM ^TM Global Partner Program – designed to help improve the performance, data quality and efficiency of partners’ tagging, analytics and marketing initiatives.
- Surpassing the milestone of 5,000 supported digital services tags
- Continuing to lead the Enterprise Tag Management market with over 250 live client sites
- Several of TagMan’s clients celebrated their 5th year as Tagman TMS clients
- Growing to over 100 employees across the globe

About TagMan:

TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of ePrivacy, ecommerce, web analytics, marketing data and ePrivacy. With TagMan, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250 enterprise websites across all major industries including Travel & Hospitality, Retail, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for dramatically increasing marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg’s, The Body Shop, Air New Zealand, and Vodafone. Find out more at www.tagman.com

Tag Management & Marketing Data Platform leader supports the largest and most robust portfolio of digital marketing services improving the performance, data quality and efficiency of partners’ and clients’ tagging, analytics and marketing initiatives.

New York, October 17, 2012 – TagMan, the most used, most advanced and most proven Tag Management and Marketing Data Platform, today announced the expansion of its “STREAM™” Global Partner Program. The STREAM program is open to best-of-breed application providers; marketing and analytics agencies; and CRM, marketing and ecommerce platforms. Partners seeking streamlined tag implementations, reliable real-time data collection and clean, cross-channel marketing data from an independent source have already applied for program certification. Currently, the program includes companies from industries including: search (SEM/SEO), retargeting, attribution, affiliate networks, multivariate testing, ecommerce, mobile, email service providers, web analytics, rich media, marketing automation, demand-side platforms, ad servers, and data management platforms.

TagMan’s STREAM Global Partner Program reinforces its independent and open approach to working with the digital services ecosystem to make integrations easy and efficient for all partner and customer tags. TagMan’s newly launched “Drag-&-Tag” partner tag library reduces the complexity of managing multiple marketing and analytics technologies by automating the integration of partners’ tags into the TagMan Tag Management and Marketing Data Platform.

TagMan is pleased to announce that out of the over 250 websites with 5,000 unique digital service tags TagMan currently supports, over one hundred (100) partner companies have already certified their solutions’ multiple tags. Certifying within TagMan’s “Drag-and-Tag” self-service tag library, has ensured complete coverage of their solutions for TagMan clients.

“The growth of our STREAM program and certification milestones are proof of our commitment to an open, self-service tag management platform,” says Jon Baron, CEO of TagMan. “Whether your company’s focus is marketing services or technology, TagMan can help facilitate stellar execution of digital initiatives and dramatic marketing ROI through real-time, clear and unbiased visibility into the customer’s journey.”

A few select Certified TagMan Partners include:

“TagMan’s STREAM Global Partner Program is built on a firm understanding of partners’ and their customers’ needs. Benefits of the program include a strong focus on developing joint sales and marketing opportunities plus an increased investment in supporting new partners with account management, technical support, training, and consulting services.” says Ron Brien, SVP of Global Marketing at TagMan.

TagMan partners have this to say:

“TagMan has been an important partner to Criteo, enabling smooth, fast implementations and improved data collection when integrating and running our code for joint clients.”

- Vincent Meyer, Director of Corporate Development and Partnerships, Criteo

“We look for every opportunity to streamline the page tagging process for our clients, and TagMan’s solution is terrific,” said Armin Ebrahimi, CEO of Buysight. “Page tags provide not only the critical data we use to deliver high-ROI campaigns to our clients, but they are critical in helping them understand conversion attribution across multiple marketing channels. We’re very happy to be part of this program and offer our clients the benefits of partnering with both our companies.”

- Ebrahimi, Chief Executive Officer, Buysight

“The complexities and sensitivities surrounding tagging are and will be a hot topic of conversation with our clients – and a critical component of building quality audiences. Our partnership with TagMan allows for easier and safer tag management for everyone involved.

- Dean Vegliante, General Manager, Netmining

Find out more about joining STREAM at www.tagman.com/STREAM

About TagMan:

TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With Tagman, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250 enterprise websites across all major industries including Travel & Hospitality, Fashion Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg’s, The Body Shop, Air New Zealand, and Vodafone. Find out more at www.tagman.com

New York, NY (PRWEB) September 13, 2012-TagMan, the global leader in tag management, today announced it has appointed Ron Brien to Sr. Vice President Global Marketing.

Mr. Brien will be responsible for driving TagMan’s brand awareness, demand generation and product marketing for TagMan and its suite of products and services.

Mr. Brien comes to TagMan with broad experience in enterprise technology sales, marketing and alliances roles at Fortune 500 enterprises including Dell, Hewlett Packard and high-growth start-ups including two initial public offerings while at Omniture (acquired by Adobe) and RightNow Technologies (acquired by Oracle.) Brien recently was Vice President of Marketing & Alliances at Venda, Inc., a SaaS ecommerce leader, where he led an international team and architected multichannel campaigns that won the independent American Business Award (“Stevie Award”) and an Interactive Media Award. Ron holds an MBA from the University of Rochester, William E. Simon Graduate School of Business.

Ron Brien’s appointment comes at a significant time in TagMan’s lifecycle, as the company has grown to nearly 100 employees in 2012, largely driven by increasing global demand for the company’s enterprise-grade tag management system. “I couldn’t be more excited to join a company that helps some of the most recognizable brands across several industries master the increasing complexities of tag management, digital marketing and analytics data. TagMan’s unique understanding of the digital ecosystem helps TagMan save customers time and money while improving marketer effectiveness.”

“We are excited to have Ron Brien’s experience connecting with and understanding the unique challenges of the marketing, analytics and ecommerce communities,” said Jon Baron, CEO of TagMan. “Ron’s history of leading international teams and accelerating marketing velocity at high-growth companies is essential as we continue to grow globally.”

TagMan has processed more than $24 billion in online transactions for its customers and is the partner of choice for global retailers and marketers including Travelocity, Vodafone, Virgin Atlantic, Kellogg’s, Air New Zealand and more.

Company highlights include:

• Tag Management Systems deployed for more than 250 major web sites globally
• The go-to partner in several industries including Travel & Hospitality, Retail, Consumer Electronics and Telecom/Mobile.
• Serves billions of tags in over 80 countries
• Revenue growth of nearly 200% from 2010 to 2011; revenue run rate for 2012 is projected to be a 200% increase from 2011
• More than double employees on staff dedicated to training and support than closest three competitors

About TagMan:

TagMan is the first, most advanced and most used universal tag management system. TagMan enables website owners to house all the tags used to implement, manage and track online marketing technologies in one independent tag management system and interface. More than 250 ecommerce websites globally leverage TagMan to implement, manage and monitor all digital tags and online marketing technologies through an easy to implement, self-service interface while proactively managing ePrivacy and Do Not Track compliance. Clients include Travelocity, Virgin Atlantic, Kellogg’s, Air New Zealand, and Vodafone. Find out more at www.tagman.com

New York, September 05, 2012 – TagMan, the global leader in tag management, today announced it has appointed Wolf Allisat to Global Chief Revenue Officer. Mr. Allisat will be responsible for driving TagMan’s expansion strategy in key global markets across all channels. Mr. Allisat is a digital executive with a strong history of success growing companies through key phases in their evolutions from industry pioneers to becoming the global standard in their industries.

Allisat most recently served as Executive Vice President for international markets at ComScore overseeing their international expansion strategy in the European, Middle East, Africa and Asia-Pacific regions. Before that, Allisat served as Vice President & General Manager, EMEA at Omniture (acquired by Adobe Systems.) During his six-year tenure there, Mr. Allisat oversaw the European expansion of Omniture’s web analytics platform from the ground up as the first international employee, growing the European business to more than 1,100 customers and 200 employees.

Mr. Allisat previously served as Director of Sales at digiMine, Inc., a data mining and analytics company (now AudienceScience), where he was responsible for significant revenue growth in the U.S., as well as Europe, working with customers such as Ford Motor Company, American Express, Lastminute.com, and the U.K. Government.
A frequent speaker at industry conferences, Mr. Allisat holds a Masters Degree in Business Administration from the University of Saarland, Germany.

Wolf Allisat’s appointment comes at a significant time in TagMan’s lifecycle, as the company has grown to nearly 100 employees in 2012, largely driven by increasing global demand for the company’s enterprise-grade tag management system. “Over the last decade I’ve witnessed the emergence of web analytics and personalization technologies change from a nice to have, to mission critical must have solutions for any company with an internet presence. I’m excited to join TagMan which has created a whole new industry in the five years since its founding, by providing our customers with a world-class Tag Management System that allows freedom of choice, flexibility of maintenance and the ability to leverage valuable data across multiple vendor environments.”

“We are excited to have Wolf Allisat lead our global sales efforts with his in-depth understanding of our customers’ unique business needs and how Tag Management Systems can deliver on TagMan’s promise to revolutionize the digital Tag and Data Management space ” said Jon Baron, CEO of TagMan. “Wolf’s experience winning business and building high performing teams in high growth companies is hard to match.”

TagMan has processed more than $24 billion in online transactions for its customers and is the partner of choice for over 150 global retailers and marketers including Travelocity, Virgin Atlantic, Kellogg’s, Air New Zealand and Vodafone.

Company highlights include:

• 153 enterprise-level clients that encompass more than 250 major web sites globally

• The go-to partner in the Travel & Hospitality industry, with significant customer traction in Retail, Consumer Electronics and Telecom/Mobile

• Serves over 6 billion tags monthly in over 80 countries

• Revenue growth of nearly 200% from 2010 to 2011; revenue run rate for 2012 is projected to be a 200% increase from 2011

• More than double employees on staff dedicated to training and support than closest three competitors

About TagMan:
TagMan is the first, most advanced and most used universal tag management system. TagMan enables website owners to house all the tags used to implement, manage and track online marketing technologies in one independent tag management system and interface. More than 100 e-commerce companies across the U.S. & Europe use TagMan to retain and convert more site visitors, save time and money in the deployment of online marketing technologies, transform the effectiveness of their online campaigns and proactively manage ePrivacy and Do Not Track compliance. Clients include Travelocity, Virgin Atlantic, Kellogg’s, Air New Zealand, and Vodafone. Find out more at www.tagman.com

Media Contacts:

For TagMan:
Nicole Matthews
(646) 202-9773
nicole.matthews@horngroup.com

New York – August 28, 2012 –TagMan, the global leader in enterprise tag management, today announced its inclusion in Forrester Research, Inc.’s recent report “Understanding Tag Management Tools And Technology.” The August 2012 report shows that among technology providers in the space, TagMan has the highest number of enterprise clients with 152 worldwide, as well as 253 tag management clients in live production. In the report, Forrester provides third-party, unbiased insight from industry experts on the tag management competitive landscape.

The report mentions that many companies offering tag management technology “are still developing their support infrastructures and credibility.” As the pioneer in tag management systems, having founded the industry in 2007, TagMan is the most mature technology provider and has the most employees dedicated to training and support. A separate eConsultancy report validates that TagMan has 2x to 3x more support staff than many of its closest competitive solutions.
  
“TagMan was the first to recognize the importance of proper tag management for efficient online marketing. We are pleased with Forrester’s dedicated look into this space, as it has immediate and immense impact on enterprise e-commerce companies and web site owners,” said Jon Baron, CEO of TagMan. “As the industry changes and new demands evolve for tag management systems, we will continue to develop innovative and compelling capabilities for our platform.”

Here are more key takeaways from the report, with TagMan responses in bold:

The majority of site owners (62%) said ease of use is the most important factor when selecting a tag management system – TagMan has recognized this importance and the growing complexity of tag management and has designed its user interface with ease in mind, to make the process incredibly simple for marketers and web site owners.

50% of site owners said ease of implementation and ongoing management is the most important factor when selecting a tag management system - Tagman has the most proven technology in the space and has one of the largest and most experienced support teams for tag management.

33% of site owners said the vendor’s ability to service their business needs is the most important factor, while 32% said infrastructure and scalability is the most important factor when selecting a tag management system – TagMan has infrastructure and people in several geographies. It has surpassed the 100 billion tags served milestone and has served those tags in over 80 countries globally.

Brands that have several marketing and analytics applications will likely have hundreds of tags deployed on their site. This scenario requires tag management. The wrong implementation of tag management systems could lead to deficiencies in the number of tags that can be managed and the data that can be collected, optimized and analyzed for marketing intelligence. Marketers and web site owners need a user friendly, efficient, easily implemented and managed system from a mature industry leading company with the support infrastructure and credibility already in place.

Download a complimentary copy of the Forrester Report, “Understanding Tag Management Tools and Technology”

About TagMan

TagMan is the first, most advanced and most used universal tag management system. TagMan enables website owners to house all the tags used to implement, manage and track online marketing technologies in one independent tag management system and interface. More than 150 e-commerce companies across the U.S. & Europe use TagMan to retain and convert more site visitors, save time and money in the deployment of online marketing technologies, transform the effectiveness of their online campaigns and proactively manage ePrivacy and Do Not Track compliance. Clients include Travelocity, Virgin Atlantic, Kellogg’s, Marriott and Vodafone. Find out more at www.tagman.com