A: Because it provides a consistent way of controlling the data passed to third party marketing solutions without tying up valuable IT time. Marketing teams can turn around new marketing initiatives in shorter timeframes and can set up business rules to determine which tools are used to analyze and optimize the conversion of different customer segments that use the site.
A: If you already have a system in place to report the source of marketing activity then TagMan can piggyback that information by translating the URL or referrer into a particular campaign. This means you don’t have to ask partners to change their link and can make use of the time already invested to set this up.
A: To ensure the highest level of learning for your online campaigns, it is highly recommended that the tag be placed immediately before the closing body tag. Do not place it before the opening body tag or after the closing body tag. If the page is using frames and/or all pages are running under the same URL, please insert the TagMan tag into the code of the individual pages you need tagged that fill the main frame.
A: TagMan has been designed to run on standard hardware across multiple data centers. Data is reported back in near real time (usually within 30 minutes) via an n-tiered approach. This means that we can increase our capacity by simply adding more servers in line with our client needs. TagMan is configured across multiple data-centers to offer complete redundancy and we have written a proprietary breakwater system that means should we experience an incredible spike in traffic we still serve back content to minimise the chance of our clients’ sites being affected. The TagMan infrastructure offers a single point to diagnose tag related performance problems, allowing you to remove and restore tags immediately to assist with performance problem resolution.
A: The TagMan cookie profile contains a complete history of all of the marketing activities within the relevant time period, including which sites they have viewed banners on and the precise keywords used to locate the site. Any of this data can be written out into third-party tags to assist with attribution modeling or multivariate testing. We also have a global user id that allows users to be tracked across multiple ad serving platforms and ad networks.
A: No, TagMan will escape any parameter values in the tag.
A: Please find our email address on our contact page. We will be happy to answer your questions.