Q: What is TagMan? Q: Can TagMan help me reduce the number of tags on my website and make my page load faster? Q: How can you can help with Privacy Best Practice for my users in regards to data and retargeting? Q: Does this replace my other tags? Such as Atlas, Doubleclick, Omniture or CoreMetrics? Q: How much will this save me? Q: Does TagMan track natural search? Q: Why do we need a tag management system? Q: I have too many tags on my site already – why do I need another one? Q: My ad server/analytics/IT company says they can provide a container tag solution – can they? Q: Who uses TagMan? Q: How simple is it to deploy your platform? Q: What tags does TagMan not work with? Q: How do you charge? Q: Who owns the data? Q: I have more questions – can I email you?
A: TagMan is the Universal Tag. A vendor agnostic tag management system that works with all your existing tracking tags; a universal container solution that allows you to regain control of your data and tracking. Think of it as a content management system for pixels and tags that lets you:
Save money through full attribution management and Dynamic DeDuplication
Save time (tag management)
Improve ROI of marketing (search data for optimisation + supporting)
Deploy any data driven creative or re-targeting tag
Reduce Pixels and Page Weight
A: Yes. TagMan doesn’t replace tags – it just houses them and replaces them with one single, small tag. This means any tag loads and runs only when it is needed and speeds up the page. For more on the effect of tags on the speed of your website and visitors, have a look at our tag latency research study.
A: TagMan has a ‘global opt out’ option that users can click in your T&Cs. That means, if the user wants to opt out of having all ‘beacons’, ‘retargeting pixels’ or ‘data harvested’ about them – they can do so with ease.
A: No. Our agnostic container can certainly be more effective on many areas, but TagMan allows you to consolidate and manage all of these other existing and future tags in one place. We’ll help you work with all your partners better.
A: On deduplication alone, clients save an average 25% on their CPA commission spend. Work flow, time savings, exchange-buying efficiencies and full visibility of your marketing conversion path are even greater.
A: Yes. Natural search cannot be tracked alongside other marketing channels by most container tag systems. With TagMan, it can.
A: Because it provides a consistent way of controlling the data passed to third party marketing solutions without tying up valuable IT time. Marketing teams can turn around new marketing initiatives in shorter timeframes and can set up business rules to determine which tools are used to analyze and optimize the conversion of different customer segments that use the site.
A: Because you have too many tags on your website already. We are here to tidy up your systems so all the tags work better and the data they provide is harnessed in one place.
A: Yes, sort of. A critical element to providing an effective container tag is to be independent of all other related services and to be dedicated to tag management. If a provider does anything else, it can’t be what TagMan is. Please email us for the key questions to ask of your existing provider.
A: Agencies, clients and publishers all use our solution and for a variety of reasons. Please see our testimonials on the website. You may even currently use a system enabled by us as we also allow white-labeling of our technology for some solutions that we see of benefit to the industry.
A: Clients have implemented our system in a day. Then, all other new tags from your existing providers in the future can be deployed in minutes through our content management system. No more hard-coding!
A: If it’s a tag, it’ll work inside TagMan.
A: A monthly license fee that includes large amounts of tracking and serving, which is generally enough for most clients. There are increasing volume-based fees for bigger scale projects and customers. Please contact us to discuss your page impressions and inbound traffic to your website.
A: You do. We want nothing more than to empower you to take control of your tracking tags and data. We pass all the data straight to you, which you can share with anyone you see fit.
A: Yes, on the contact us page you will find our email address.