COMPANY OVERVIEW

In March 2014, Ensighten, the global leader in omni-channel data and tag management acquired TagMan. This marks an important milestone and moves TagMan closer to helping enterprises collect, own and act on all of their customer data across every digital touchpoint.

The combination of Ensighten and TagMan, the top two players in omni-channel data and tag management, establishes us as the clear market leader with marketing solutions in over 150 countries worldwide. We are refining the marketing cloud through a world class, open platform that delivers personalized brand experiences across all channels and devices. 

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Learn how TagMan Revolutionized Digital Marketing:

  • The Industry’s First
  • Global Momentum
  • Industry Proliferation
  • Recognized Innovation
  • The Next Generation

The Industry’s First

TagMan introduced the industry’s first Tag Management System (TMS) in 2007 to reduce the effort, resources, and time dedicated to adding, editing and removing the increasing quantity and complexity of JavaScript tags used on websites for e-commerce, web analytics and digital marketing initiatives. Early on, companies like Air New Zealand, Vodafone, Virgin Atlantic, Boden, and Laura Ashley relied on TagMan to simplify marketing technology and campaign roll-outs, take control of tagging processes and to improve website performance.

Global Momentum

For the next three years TagMan gained momentum, and quickly amassed the largest customer base of global website brands. In 2011, while maintaining its London offices, TagMan opened its US headquarters in New York with support from venture capital investors Greycroft Partners and iNovia Capital.

Industry Proliferation

TagMan capitalized on this momentum and quickly began winningleading brands as customers in all major industries including Travel and Hospitality, Retail, CPG, Consumer Electronics, Financial Services, Pharmaceutical and Telecom making TagMan the Global Leader and go-to partner for Enterprise Tag Management Systems.

Recognized Innovation

Today, TagMan is widely recognized for its product innovation,popularity within its partner ecosystem , and market leadership. In 2012, Forrester Research set TagMan apart from other younger ‘TMS pure-plays’ referring to TagMan as a “TMS Marketing Platform” and as a vendor offering a “broad marketing-oriented perspective that appeals to advertisers and publishers in its report, “Understanding Tag Management Tools & Technology.” Econsultancy also identified TagMan in its “Tag Management Buyer’s Guide,” its “Marketing Attribution Management Buyer’s Guide,” and most recently its “Big Data Trends Briefing.”

The Next Generation

Entering 2H-2013, TagMan achieved its 22nd consecutive quarter of revenue growth and began to usher in the next generation of enterprise tag management launching the industry’s first Marketing Data Platform (MDP,) which provides marketers with access to the real-time marketing data collected and unified by tags. By expanding marketers control to this new marketing data layer, marketers can now also visualize the customer journey and path to purchase with marketing analytics and reporting dashboards. Since its early days as the innovator of an entire industry to today, TagMan now serves much broader markets by offering three core solutions including Tag Management Systems, Marketing Data Services, and Marketing Attribution solutions.