|Big Data Trends Briefing- Quick tips for activating big (data) marketing
Get a candid look at real opportunities and challenges digital marketers and eCommerce professionals are facing when putting Big Data into practice. Learn how your peers are addressing data quality, relevance and how they are accessing and activating vast amounts of marketing data to make the most intelligent marketing decisions they can.
|Understanding Tag Management Tools and Technology
Written by Joe Stanhope, Forrester Research, this report provides an exclusive look at how marketers are using tag management systems to tackle digital complexity through improved marketing efficiency, flexibility and page-load performance.
|Smart Loading Tags to Accelerate Your website’s Performance
This white paper will teach you about synchronous legacy, limitations of asynchronous loading and explains the solution to the problem supported by research in accelerated synchonous tag loading.
|The real costs of website tagging – 2010
TagMan research into the true costs associated with the tagging of websites to implement and track the performance of on line marketing. This research was conducted in 2010 and we are currently rerunning the survey.
|Ecommerce Page Load Speed Survey
TagMan survey on Ecommerce Page Load Speed reveals major concern among marketers about the slowness of their sites
|Major container tag solutions come out worst
TagMan research into the impact of tracking tags on site load times and data accuracy.
|Duplicate commission payments cost marketers $53m
Exclusive research by TagMan into the scale of duplication in the online advertising sector.