| Big Data, Better Bookings: Air New Zealand Drives Sales and ROI using TagMan’s Cross-Channel Attribution Insights
After using TagMan to gain full visibility into their customer purchase journey and identify which channels drove the best engagement and conversion, leading airline Air New Zealand adjusted their media plan and saw a 15% year on year sales increase.
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| The Total Economic Impact of TagMan’s Tag Management Solution
Forrester Consulting assesses the Total Economic Impact (TEI) of TagMan’s Tag Management System through their proven and custom methodology. This study highlights significant cost-savings and benefits for a major international airline carrier.
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| Just one second delay in page-load can cause 7% loss in customer conversions.
Page speed matters. Our study with UK’s largest online glasses retailer, Glasses Direct, shows that an increase in page-load time significantly impacts conversion rates, dropping by as much as 7%
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| Leading travel company transforms digital marketing strategy
TUI Travel’s Specialist Holiday Group uses TagMan across all its sites to manage tracking tags better and gain complete path-to-conversion reporting.
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| Freedom to Switch through Tag Management
Leading UK Department store group Debenhams was eager to replace its legacy web analytics provider HBX with Omniture SiteCatalyst.
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| Leading Fashion retailer move to ‘best-click’ attribution
Having battled unsuccessfully to reward credit and sales commissions more fairly across all of its online channels, leading online apparel fashion retailer Boden turned to universal tag management system TagMan.
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| Innovative airline Virgin Atlantic improving ROI
Virgin Atlantic gains more than 40:1 ROI through tag management and deduplication through TagMan.
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| Dedup case study from Worlds Leading Leisure travel group How TagMan helps travel giant Thomas Cook track the full path-to-conversion and save 25% of its affiliate marketing CPA commissions through deduplication.
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