Big Data, Better Bookings: Air New Zealand Drives Sales and ROI using TagMan’s Cross-Channel Attribution Insights

Air New Zealand uses TagMan to simplify the management of their marketing tracking tags and understand how all of their marketing channels work together throughout their customers’ online journeys.

In addition to improved marketing agility, the dynamic, clean and interlinked data provided by TagMan allowed Air New Zealand to easily draw insights and understand patterns in their customers’ behavior online leading to:

• A true understanding of the channels best driving engagement and conversions
• A year-round display media plan with an always-on, measureable and accountable approach to their online advertising channels
• 15% year on year increase in Sales
• 20% increase in ROI

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