About Tag Management
Tag Management enables agencies and advertisers to manage online marketing tags / pixels – and the data they provide – in one single system from a “single line of code.” Managing tags in a single tag management system makes it easy to add, edit or remove any new technology instantly, direct from the web page and without changing the code on the site. Because tag management simplifies the implementation of tags, tagging responsibility can move from the IT department, saving them time and money and into the marketing department who can suddenly optimize the effectiveness of their online programs.
Find out more.
TagMan is the global leader in tag management, with the industry’s most mature and proven platform for enterprise e-commerce. Since launching the first, independent tag management platform in 2007, TagMan has been helping over 100 customers solve tagging, site performance and attribution-related challenges. With over 200 vendor tags currently implemented, the award-winning TagMan platform provides customers complete agility in managing existing partners and working with new technologies without the burden of costly implementation projects and resources.
Continuing to lead the market in innovation, TagMan is the only enterprise-level tag management platform with robust solutions for improving site performance, optimizing data collection, utilizing real-time attribution modeling and addressing privacy at a global level.
In the process we:
Track more than 50 million online conversions and more than $1bn of sales every month
Implement and manage more than 200 different vendor tags
Work globally for enterprise e-commerce clients including Virgin Atlantic and Boden
Represent 3 of the top 4 UK online department stores
And 10 of the top online fashion retailers
Improve online marketing efficiency by an average of 30%
Can deliver ROI – on CPA optimization and deduplication alone – of 41:1
The company now employs more than 50 full-time staff based in New York and London.