Smart tags, smarter marketing
TagMan is an independent tag management solution that enables agencies and advertisers to manage online marketing tags – and the data they provide – much more effectively. TagMan goes beyond last-click wins to reveal the complete path to conversion and de-duplicates affiliate commissions by loading tags conditionally.
Product Information
"TagMan is phenomenal and offers something completely different"
Matt Simpson
Group head of digital, OMD
Introductory Video
Watch a two minute introductory presentation about what TagMan is and why you need it
TagMan was the most comprehensive solution in the market.
Dane Higgins
Head of performance, optimisation and personalisation,
Thomas Cook
Head of performance, optimisation and personalisation,
Thomas Cook
TagMan wins Econsultancy innovation award
The judges said:
The judges said:
The creation of a single interface through which tags can be deployed is a significant innovation which can help to remove the burden caused by the proliferation of tags.
We chose TagMan because it gave us the control we needed over the third party tags our agencies wanted to use to track campaigns on our site.
Jonathan Wright
Head of e-Commerce Marketing, Alliance & Leicester
Head of e-Commerce Marketing, Alliance & Leicester
TagMan gives us the freedom to choose the best technology solution for each campaign so we don't have to depend on one technology vendor to provide everything.
Simon Mansell
Managing Director, TBG London Ltd
Managing Director, TBG London Ltd
An introduction to TagMan
A two-minute video presentation that explains what TagMan is and does.
A two-minute video presentation that explains what TagMan is and does.
£36m a year wasted on duplicate commission payments
Our exclusive survey of online advertisers and agencies reveals the true extent of the problems of campaign tracking... de-dupe survey